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You can call me Tori!
I didn't grow up dreaming of becoming a graphic designer. I just knew I had a creative eye and wanted to use it to make things better—for people, for communities, for causes that mattered. As a kid, I was always creating and experimenting with both traditional and digital mediums—just chasing whatever sparked my curiosity.
Since then, I've illustrated children's books, designed apparel for organizations, spearheaded a collaborative mural project in Sacramento, created recruitment marketing for the California Department of State Hospitals, and kept one foot in the freelance world, creating across illustration and design. I make things that make people stop, take a second look.
I'm big on clear messaging, unique ideas, and making things more thoughtful (and more fun) wherever possible. If you're into intentional design, strategic campaigns, or marketing that doesn't take itself too seriously, say hi! I'm always up for coffee and would love to hear more about you and your goals.
Experience
Recruitment & Education Outreach Specialist
▶I develop and implement comprehensive recruitment and outreach strategies to address high vacancy rates for hard-to-fill classifications within the California Department of State Hospitals. My work combines recruitment, event coordination, stakeholder engagement, and visual communication to support statewide workforce development initiatives.
My core responsibilities include planning and coordinating rapid hire events for Registered Dietitians and Clinical Social Workers in collaboration with hospital facilities, recruiters, and departmental stakeholders across California. I conduct outreach to universities, professional organizations, and candidate networks to expand recruitment pipelines and increase applicant engagement. I also serve as a liaison between candidates and hospital leadership throughout the hiring process by assisting with interview coordination, pre-employment documentation, and contingent offers.
In addition, I create and manage targeted marketing campaigns and social media content to increase visibility, event attendance, and candidate registrations while maintaining consistent branding and visual identity across departmental recruitment platforms and outreach materials. I utilize platforms including LinkedIn, CalJobs, and Handshake to disseminate opportunities, attract qualified candidates, and analyze engagement metrics to evaluate recruitment effectiveness and improve outreach strategies.
I also collaborate with clinical professionals to support the revitalization of manualized treatment materials for patients with schizophrenia. Using Adobe Illustrator and my illustrative background, I design engaging educational materials and caricatures that enhance social skills instruction and patient comprehension while consistently meeting deadlines and delivering high-quality visual content.
Student Assistant Graphic Designer
▶Under direction of the Information Officer II (Specialist) and the Staff Services Manager I (SSM I) Recruitment Unit, the Student Assistant (SA) assists in the more difficult and professional work associated with Department of State Hospitals (DSH) public information activities to develop, organize, direct, and evaluate a comprehensive program to inform the public of the recruitment and training activities and objectives of DSH. The SA utilizes communication skills in order to assist in the design and dissemination of digital content and print materials for the DSH. This includes assisting with the design of marketing materials, assisting with photo and video shoots and editing.
Shift Lead
▶Shift Leads are responsible for maintaining Dutch Bros' vision, culture, and core values throughout the shift. Instilling the right attitude and energy ensures a successful shift and ensures baristas are prepared for the day. A shift leader maintains cleanliness standards, trains new hires, and sets a good example. Additionally, they provide management with feedback on internal and external issues.
Education
California State University-Sacramento
▶Sacramento City College
Aug 2020 – May 2022Sacramento City College
Aug 2020 – May 2022Personal Brand Collaterals
Business Card
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Letterhead
Coming soon
Envelope
Coming soon
Contact me: tori@example.com